Rise and Rank
Rise and Rank helps industrial and B2B companies connect marketing to the way they sell. Its work spans web development, growth marketing, and CRM and sales consulting, with an emphasis on building the digital paths and measurement that make sales activity easier to see and improve.
That matters to established manufacturers whose growth has come through a strong product, trusted representatives, distributors, referrals, relationships, and trade shows. The business may be substantial while the digital funnel is still rudimentary: the website offers little help with product selection, lead sources are hard to trace, and sales teams have limited context about who is researching or what they need.
Rise and Rank is a good fit for this gap. It starts by understanding the company’s market and selling model, then builds the digital experience, demand generation, lead capture, CRM workflows, and attribution around it. Carlos Ochoa’s public biography cites fifteen years of B2B growth strategy work with industrial firms; José Chacón leads operations and systems integration.
Industrial marketing for the next stage of growth
Ownership disclosure. Rise and Rank owns and operates Industrial Marketing Guide. This is the publisher's own entry, not an independent recommendation. See the agency disclaimer.
Where I’d put Rise and Rank on a shortlist
I’d look at Rise and Rank if my industrial company already had a sound product, a real customer base, and a sales team that knew its market—but marketing still depended mostly on personal relationships and offline activity. That is common in manufacturing. A company can reach impressive scale with representatives, distributors, referrals, and trade shows, even if its website, lead funnel, and attribution have never been built as a system.
HAWK offers a clear example of a pattern Rise and Rank sees repeatedly. Companies can grow substantial businesses through referrals, relationships, distributors, field expertise, and trade shows while digital marketing, lead capture, and attribution remain close to a blank slate. HAWK’s commercial engine was strong; its website and funnel gave the company little visibility into who was researching, what they needed, or where opportunities began.
For companies in that position, Rise and Rank builds from the ground up around the existing sales model. The work can start by defining digital paths for distinct buyers, giving them relevant product and distributor information, capturing what they ask for, and connecting that activity to CRM and sales follow-up. A system like this can give representatives and distributors better information while giving leadership a clearer view of demand.
That foundation can make a meaningful operational difference. A baseline for inquiries, sources, and buyer needs gives a company a way to learn which activity is creating sales conversations and where prospects get stuck. It also gives leadership a stronger basis for deciding where to expand marketing investment. I’d be especially interested in Rise and Rank if several of those pieces need to be built together.
Capabilities
Rise and Rank’s public offer covers three connected areas:
- Web development: websites and product journeys shaped around how industrial buyers research and choose.
- Growth marketing: targeted campaigns and account-based outreach that put relevant information in front of selected markets and accounts.
- CRM and sales consulting: lead capture, workflows, measurement, and the handoff between marketing and sales.
The value is in connecting those disciplines. A new website should clarify the offer and give different buyers a useful route. Campaigns should reach the accounts the company wants to sell to. Forms and analytics should preserve the source and context of an inquiry. Sales should see what happened before a prospect contacted them, and marketing should learn which activity led to a real opportunity.
That foundation can be built from the ground up when existing systems are limited. It begins with practical questions: Who buys, who influences the decision, where does the sale happen, what should a qualified lead include, and what does the sales team need to act? The answers shape the message, site architecture, tracking plan, and CRM rules. A company can then add channels and investment with a better view of what they are expected to do.
The work I’d ask about
HAWK
HAWK sells fall-protection equipment through a distributor network, and buyers arrive with different needs. A safety leader may be checking compliance; an engineer may need help selecting a system; a purchasing team may be sourcing equipment; and a distributor may need product and customer-support information.
In Rise and Rank’s account, the work with HAWK focuses on making its expertise and route to market usable online: clearer journeys across brands and product categories, ways to find a distributor or request help, and paths to the appropriate sales channel. The system is designed to capture useful lead information and show what visitors are trying to do.
That is the kind of modernization many industrial firms need: a digital system that works alongside the people and relationships that built the business, while giving the company a foundation for measuring what happens next.
The HAWK site verifies the company’s fall-protection products, not Rise and Rank’s role. The engagement details here are agency-described; no public HAWK case-study page is available to inspect.
WeCare
WeCare is Rise and Rank’s strongest public example of complex website and tracking work. The agency reports consolidating three separate websites into a multi-region WordPress platform with more than 190 dynamic product listings. Its case study also reports restoring 100% accuracy in Google Ads and CRM lead tracking through custom forms and integrations.
For a manufacturer with a broad catalog or several routes to market, that combination is relevant: organizing product information, distinguishing buyer journeys, and capturing inquiry data in a system the sales team can use. I’d ask how the agency validated the reported tracking accuracy and how it connected that measurement to qualified opportunities.
The tracking figure is agency-reported. The published case study does not establish an independent verification method or a before-and-after baseline.
Alpha Tax Solutions
Alpha Tax Solutions illustrates how Rise and Rank approaches a defined set of high-value accounts. Individualized property reports, a dedicated page with a video from the firm’s founder, and a CRM signal tied to recipient visits connect research and direct mail with a relevant online experience and specific sales follow-up.
The same principle can apply in industrial markets where a small number of carefully chosen accounts matter more than broad lead volume. A manufacturer can tailor useful information to an account’s facilities, applications, or likely project needs, then make it easier for the sales team to see and follow up on that interest.
These project details come from Rise and Rank’s account; its public About page includes an Alpha Tax testimonial, not a detailed project case study.
Questions I’d ask before hiring Rise and Rank
How will you learn our sales process, distributor relationships, and buyer roles before proposing a website or campaign?
What will you build first if our lead funnel and attribution are limited today?
How will inquiries carry their campaign source, product interest, and account context into our CRM?
How do you distinguish a form fill or website visit from a qualified opportunity and pipeline contribution?
Which parts of strategy, copy, web development, paid media, analytics, and CRM will your team own?
How will your work support our representatives and distributors, including the follow-up after trade shows and account outreach?
I’d pay closest attention to the first four answers. Rise and Rank is most compelling when an industrial company has earned its reputation through strong products and personal selling, and now wants its digital marketing to support that growth with clearer buyer journeys, better follow-up, and credible measurement.
David Chen
Senior SEO Strategist
David is an organic search specialist who spent a decade working at a top-tier Madison Avenue ad agency. He focuses on helping legacy enterprises capture high-intent search traffic and outrank digital-native competitors.
About David Chen